Team iPOTT
Lion and Gazelle Analogy in the New Digital World of Marketing Digital Marketing is Dead, we are now marketing in a Digital World In this rapidly evolving digital landscape, businesses face intense competition to attract and retain customers. To thrive in this environment, marketers must adopt a strategic and proactive approach. The analogy “Whether you … Read more
What is Shopify? Shopify is an e-commerce platform that enables businesses to set up online stores and sell products or services. It provides a comprehensive set of tools and features to create and manage an online store without requiring extensive technical knowledge or coding skills. With Shopify, users can customize the look and feel of … Read more
About the Awareness stage in the customer journey A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, … Read more
In simple terms online marketing strategy for a Startup Below is a general guideline that can help create a solid online marketing strategy for a Startup Remember, creating an online marketing strategy is not a one-time event. Continuously monitor the results of your campaigns and make adjustments as needed to improve your marketing efforts. Average … Read more
Futurism and near Term-Futurism Futurism is the study of the future, particularly the ways in which technology and societal changes may shape the world to come. Futurists use a variety of tools and methodologies to make predictions about the future, ranging from quantitative modeling and scenario planning to trend analysis and expert interviews. Near-term futurism … Read more
The Zappos story There are many real-life stories that illustrate the idea that the best marketing doesn’t feel like marketing, but one example that comes to mind is the success of the online retailer Zappos. Zappos is an online shoe and clothing store that was founded in 1999. From the beginning, the company’s founder, Tony … Read more
Authenticity & Meaning in Marketing. Facts around who we are and why we are here. Marketing has evolved over the years to become a crucial aspect of any business strategy. Brands are constantly seeking ways to stand out from the crowd and connect with their customers on a deeper level. In today’s world, authenticity and … Read more
An integrated approach to social media around the thinking that social is more than just a channel. It is a behaviour. Social transformation is a term used to describe the significant changes that occur in a society over time. These changes can be driven by technological advances, shifts in societal values, political changes, or a … Read more
The evolution, the past, present & future, of Social for Brand Building. Social media has grown from a simple way to connect with friends and family to a strong marketing tool over the years. It is now an important part of building a brand. In the past ten years, the use of social media platforms … Read more
WOM? Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. It is a type of marketing that relies on the spoken or written recommendations of satisfied customers to promote a brand, product or service. The concept of WOM marketing is based on the belief that people are more … Read more
