Purnima Varadrajan, a first-generation entrepreneur, is the founder of iPOTT. She was heading Finance, south operations, for a Swiss company-SGS India Limited- for 7+ years, before launching a consultancy firm. Her entrepreneurship journey is now 20+ years.
She Launched iPOTT in 2004. As part of the journey, she headed the implementation of a number of Financial and vertical ERPs, has evaluated a large number of software applications for various clients, especially in the ERP, EAM & finance verticals. During this period Purnima gained special expertise in a niche vertical Enterprise Asset Management.
While formulating Go-To-market strategies for software companies listed on ipott.com, she has worked with 1000’s of companies. Digital Marketing was added as an area of expertise during this period.
She believed in playing in niche areas that are not a cluttered market. Decisions in venturing into new business verticles and decisions to kill services are all based on this thought process. She ensured that iPOTT should never be a me-too player and never be a we-will-do-it-all service company.
She bootstrapped all her ventures. iPOTT brought in Private equity in 2011. She exited a couple of business verticals when the investors disassociated with iPOTT.