Advertising & Promotion
Focused ads targetting your audience
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SEARCH ADVERTISING
Search advertising (also known as Search Engine Marketing or SEM) is an option for companies to position paid ads on the ‘result page’ of popular search engines like Google & Bing, to get immediate traffic.
Best applicable to target a keyword/s related to the brand / website / product / service etc.

SOCIAL ADVERTISING
Social advertising is a very popular paid option for companies to generate traffic/leads/conversations etc., by positioning ads on popular Social networking websites like Facebook, LinkedIn, etc.
Best applicable to market a specific service / product / event/ etc.

CONTENT ADVERTISING
Content Advertising is a variant of online marketing in which high-quality content is distributed via regular paid advertising channels. Content can be in the form of posts / videos / podcasts/ etc. The publishing can be on various channels like YouTube / Instagram / etc.
Best applicable to market a blog post/ write up / whitepaper / e-book / course etc.

VIDEO ADVERTISING
Video advertising is another very effective paid method to market online to a targeted audience. High-quality videos can be used to increase user engagement. The publishing can be on various channels which allows Video ads.
Best applicable to market product demo / training / service intro etc.
