{"id":1130,"date":"2023-11-11T11:46:00","date_gmt":"2023-11-11T06:16:00","guid":{"rendered":"https:\/\/ipott.com\/blog\/?p=1130"},"modified":"2023-12-21T18:13:19","modified_gmt":"2023-12-21T12:43:19","slug":"book-review-selling-the-invisible-a-field-guide-to-modern-marketing-2","status":"publish","type":"post","link":"https:\/\/ipott.com\/blog\/book-review-selling-the-invisible-a-field-guide-to-modern-marketing-2\/","title":{"rendered":"Book Review: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Firms of Endearment:<\/p>\n\n\n\n

How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia<\/a> (Author), Jagdish Sheth<\/a> (Author), David Wolfe<\/a> (Author)<\/h2>\n\n\n\n

“Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” is a book written by Raj Sisodia, Jagdish Sheth, and David Wolfe. The book argues that companies that focus on purpose and stakeholders beyond just shareholders can achieve long-term success and profitability.<\/p>\n\n\n\n

The authors identify 28 companies that they refer to as “Firms of Endearment” (FoEs), which include Whole Foods Market, Patagonia, and The Container Store. These companies prioritize their employees, customers, suppliers, communities, and the environment, and have been shown to outperform their peers financially in the long run.<\/p>\n\n\n\n

The book provides numerous case studies and examples to illustrate how FoEs operate differently from traditional businesses. It also offers insights into how companies can adopt the FoE model and provides a framework for measuring a company’s success beyond just financial metrics.<\/p>\n\n\n\n

One should read this book if they are interested in learning about companies that prioritize purpose and stakeholders beyond just shareholders, and how these companies can achieve long-term success and profitability. It is also relevant for business leaders and managers who want to adopt a more sustainable and socially responsible approach to business.<\/p>\n\n\n\n

\n
\n<\/a>\"\"\n<\/div>\n\n\n\n
\n
\n

<\/p>\n“A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It recognizes that every business has a purpose that includes, but is more than, making money – and that alone is the way to achieve long-term sustainable success.”

To buy your copy click here<\/a>.
<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

The Review <\/h2>\n\n\n\n

“Firms of Endearment” is a compelling book that challenges traditional notions of business and offers a new framework for success. The authors’ focus on purpose and stakeholder orientation, rather than just maximizing shareholder value, is both refreshing and inspiring. Through numerous case studies, the book shows how companies that prioritize their employees, customers, suppliers, communities, and the environment can outperform their peers financially in the long run. The authors also provide practical guidance for companies that want to adopt the FoE model and measure success beyond just financial metrics. Overall, this book is a must-read for anyone interested in sustainable and socially responsible business practices, and for leaders who want to create value for all stakeholders.<\/p>\n\n\n\n

THE CHAPTERS<\/h2>\n\n\n\n

Here are the chapters of “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” by Raj Sisodia, Jagdish Sheth, and David Wolfe:<\/p>\n\n\n\n

    \n
  1. Introduction <\/li>\n\n\n\n
  2. Chapter 1: The New Capitalists <\/li>\n\n\n\n
  3. Chapter 2: From Me to We <\/li>\n\n\n\n
  4. Chapter 3: The Power of Love <\/li>\n\n\n\n
  5. Chapter 4: Conscious Leadership <\/li>\n\n\n\n
  6. Chapter 5: The Conscious Culture <\/li>\n\n\n\n
  7. Chapter 6: Stakeholder Orientation <\/li>\n\n\n\n
  8. Chapter 7: Conscious Leadership in Action <\/li>\n\n\n\n
  9. Chapter 8: The Conscious Workforce <\/li>\n\n\n\n
  10. Chapter 9: Conscious Customers <\/li>\n\n\n\n
  11. Chapter 10: Conscious Suppliers and Distributors <\/li>\n\n\n\n
  12. Chapter 11: Conscious Societal Citizenship <\/li>\n\n\n\n
  13. Chapter 12: Conscious Environmentalism <\/li>\n\n\n\n
  14. Chapter 13: Conscious Investing <\/li>\n\n\n\n
  15. Chapter 14: A New Blueprint for Business <\/li>\n\n\n\n
  16. Chapter 15: A Better World <\/li>\n\n\n\n
  17. Chapter 16: A Better Way to Measure Success <\/li>\n\n\n\n
  18. Chapter 17: The Firms of Endearment Index Conclusion The book also includes a conclusion, as well as notes and references for further reading.<\/li>\n<\/ol>\n\n\n\n
    \n
    \n
    \n

    <\/p>\n“Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders.”

    To buy your copy click <\/strong><\/em>    here<\/a><\/strong>.<\/strong><\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n

    \n<\/a>\"\"\n<\/div>\n<\/div>\n\n\n\n
    \n","protected":false},"excerpt":{"rendered":"

    Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia (Author), Jagdish Sheth (Author), David Wolfe (Author) “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” is a book written by Raj Sisodia, Jagdish Sheth, and David Wolfe. 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