{"id":193,"date":"2021-11-30T05:14:00","date_gmt":"2021-11-30T05:14:00","guid":{"rendered":"https:\/\/ipott.com\/blog\/?p=193"},"modified":"2023-02-25T18:04:39","modified_gmt":"2023-02-25T12:34:39","slug":"confused-read-before-engaging-an-agency-for-seo","status":"publish","type":"post","link":"https:\/\/ipott.com\/blog\/confused-read-before-engaging-an-agency-for-seo\/","title":{"rendered":"CONFUSED? Read Before engaging an agency for SEO."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"193\" class=\"elementor elementor-193\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-549e2411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"549e2411\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b1c7913\" data-id=\"3b1c7913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1be5b6 elementor-widget elementor-widget-video\" data-id=\"f1be5b6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/DIY-Marketing-blog-header-3.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eabc0df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eabc0df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-499d696f\" data-id=\"499d696f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ada06f5 elementor-widget elementor-widget-text-editor\" data-id=\"1ada06f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"JsGRdQ\">CONFUSED? Read Before engaging an agency for SEO.<\/span> <\/strong><\/p><h4>DO YOU GET MUCH CONFLICTING INFORMATION ON SEO FROM THE MARKET?<\/h4><p><em>Then go ahead and continue reading part 2 below. (for part1 <a href=\"https:\/\/ipott.com\/blog\/confused-and-wasting-time-on-seo\/\" target=\"_blank\" rel=\"noopener\">click here<\/a>)<\/em><\/p><p><strong>There is no shortcut to high rankings.\u00a0<\/strong><\/p><blockquote><p><strong>Another favourite claim we make\u00a0 regarding SEO<\/strong><\/p><p>You cannot deliver a baby in 6 months with two women (no matter how hard you try).\u00a0<\/p><\/blockquote><p><span data-preserver-spaces=\"true\">There are so many elements related to SEO that there is a periodic table to understand all of the ingredients. <em>(Created and published by SearchEngineLand https:\/\/searchengineland.com\/seotable. Since it first debuted in 2011, Search Engine Land&#8217;s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy)<\/em><\/span><\/p><p><span data-preserver-spaces=\"true\">The elements impacting SEO are as below:\u00a0<\/span><\/p><ol><li><span data-preserver-spaces=\"true\">Content- <a href=\"https:\/\/ipott.com\/blog\/confused-and-wasting-time-on-seo\/\" target=\"_blank\" rel=\"noopener\">Part 1<\/a><\/span><\/li><li><span data-preserver-spaces=\"true\">Architecture &#8211; <a href=\"https:\/\/ipott.com\/blog\/confused-and-wasting-time-on-seo\/\" target=\"_blank\" rel=\"noopener\">Part 1<\/a><\/span><\/li><li><span data-preserver-spaces=\"true\">Code (HTML) &#8211; <a href=\"https:\/\/ipott.com\/blog\/confused-and-wasting-time-on-seo\/\">Part 1<\/a><\/span><\/li><li><span data-preserver-spaces=\"true\">Reputation<\/span><\/li><li><span data-preserver-spaces=\"true\">Links<\/span><\/li><li><span data-preserver-spaces=\"true\">User<\/span><\/li><\/ol><p><span data-preserver-spaces=\"true\">The above elements impact SEO positively. There are a few elements that are impacting negatively.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f194a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57f194a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8213419\" data-id=\"8213419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d57c06c elementor-widget elementor-widget-html\" data-id=\"d57c06c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/appsumo.8odi.net\/c\/1807828\/1613837\/7443\" target=\"_top\" id=\"1613837\"><img fetchpriority=\"high\" decoding=\"async\" src=\"\/\/a.impactradius-go.com\/display-ad\/7443-1613837\" border=\"0\" alt=\"\" width=\"1456\" height=\"180\"\/><\/a><img decoding=\"async\" height=\"0\" width=\"0\" src=\"https:\/\/appsumo.8odi.net\/i\/1807828\/1613837\/7443\" style=\"position:absolute;visibility:hidden;\" border=\"0\" \/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba0fbd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba0fbd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1280498\" data-id=\"1280498\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fb319c8 elementor-widget elementor-widget-text-editor\" data-id=\"4fb319c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span data-preserver-spaces=\"true\">REPUTATION ELEMENTS<\/span><\/h4><p>EAT \u2014 Expertise, Authoritativeness and Trustworthiness \u2014 as a method that Google uses to gauge the value and relevance of sites. But Google has never explicitly said EAT is a ranking factor, but it hasn\u2019t been silent on what it considers good content either.<\/p><h6>Expertise (Ex) and Trust (Tr)<\/h6><p>Expertise (Ex) and Trust (Tr) speak directly to these signals, encompassing how your site fits into its niche \u2013 is it the most authoritative in its field and has it established that reputation by being around for many years? That\u2019s the ideal when it comes to these<br \/>elements.<\/p><h6>Authority (Au)<\/h6><p>Authority (Au) is all about being the go-to person or site for a topic. Authority garners your site links, mentions, shares, and more for your knowledge on a topic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf913c8 elementor-widget elementor-widget-image\" data-id=\"6bf913c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"251\" height=\"569\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-114.png\" class=\"attachment-large size-large wp-image-203\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-114.png 251w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-114-132x300.png 132w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f6fe110 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f6fe110\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41326952\" data-id=\"41326952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b43190b elementor-widget elementor-widget-text-editor\" data-id=\"3b43190b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>LINK ELEMENTS<\/h4><p>Links are one of the oldest elements in SEO.\u00a0 When Google introduced PageRank algorithm in 1998, they made it clear that links were<br \/>a factor in how well a website would perform in search.<\/p><h6>Link Quality (Lq)<\/h6><p>The higher Link Quality (Lq) and more relevant the sites that link to your own are, the better it is for your SEO.<\/p><h6>Anchors (An)<\/h6><p>Anchors (An) \u2013 the text that other sites use when linking to yours.<\/p><h6>Quantity (Qt)<\/h6><p>Quantity (Qt) of good links to your sites, the better it will be for your SEO. Link building businesses, after all, were born on this principle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327b75aa elementor-widget elementor-widget-image\" data-id=\"327b75aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"561\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-115.png\" class=\"attachment-large size-large wp-image-207\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-115.png 180w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-115-96x300.png 96w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50baf19f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50baf19f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bf9e6c4\" data-id=\"7bf9e6c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c443fb6 elementor-widget elementor-widget-text-editor\" data-id=\"4c443fb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>USER ELEMENTS<\/h4><p>User-specific factors will also affect how you rank in a particular <strong>Country (Cy)<\/strong> or <strong>Locality (Ly)<\/strong>, and, while this is important, there\u2019s not much you can do about it other than to make sure your site speaks to users in the area where your audience resides.<\/p><p>User <strong>Experience (Ux)<\/strong>, is also essential. <strong>Intent (It)<\/strong> is important here, too, as the extent to which your page meets the searcher\u2019s intent will play a role in how your site is ranked for similar searches.<\/p><p><strong>Engagement (Eg)<\/strong> is all about making sure that you meet that user intent and not requiring searchers to go back to SERPs<br \/>to find what they were actually looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d91bb42 elementor-widget elementor-widget-image\" data-id=\"2d91bb42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"524\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-116.png\" class=\"attachment-large size-large wp-image-214\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-116.png 365w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-116-209x300.png 209w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-116-348x500.png 348w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-116-354x508.png 354w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8077a79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8077a79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79f7450\" data-id=\"79f7450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8efba2e elementor-widget elementor-widget-text-editor\" data-id=\"8efba2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>NICHes<\/h4><p>The new addition to the SEO Periodic Table is the Niches section. We know that some SEO factors are different or completely separate based on the niche they serve.<\/p><p>Search engines have different signals for these niches that are important to the overall practice of SEO. These niches include local SEO, publishing, and eCommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cf1a4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cf1a4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1d7cec\" data-id=\"b1d7cec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1ae88 elementor-widget elementor-widget-text-editor\" data-id=\"6b1ae88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>LOCAL ELEMENTS<\/h4><p>With local SEO key to showing in the local maps\u00a0 <strong>Locations (Lc)<\/strong> and ensure your <strong>Citations (Ci)<\/strong> are set up and accurate. This includes NAP (NAP) consistency across platforms and citation sites<br \/>and a complete <strong>GMB (GMB)<\/strong> profile &#8212; including choosing the right categories, keeping your listing updated, and engaging with your listing regularly.<\/p><p>A key element of GMB listings is, of course, <strong>Reviews (REV)<\/strong>.\u00a0 It is also\u00a0critical to respond to those reviews &#8212; whether they\u2019re good or bad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d4879 elementor-widget elementor-widget-image\" data-id=\"16d4879\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"500\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-117.png\" class=\"attachment-large size-large wp-image-218\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-117.png 395w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-117-237x300.png 237w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-117-348x441.png 348w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-117-354x448.png 354w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63121d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63121d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8e10c\" data-id=\"1d8e10c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48fd926 elementor-widget elementor-widget-text-editor\" data-id=\"48fd926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>PUBLISHING ELEMENTS<\/h4><p>News and publishing present a unique opportunity and challenge when it comes to SEO. A publishing site often produces large quantities of content every day so it\u2019s critical that <strong>Archives (Av)<\/strong> are in order.<\/p><p>A strong, well-optimized Archive acts as a content pillar in your industry or coverage area. News also benefits from investments in <strong>Top Stories (Ts)<\/strong> and <strong>Discover (Dc)<\/strong>.<\/p><p>Another element key to showing up in these features is <strong>Image Required (Ir)<\/strong>. Every news page is required to include at least one image to show in the above-mentioned news search results.<\/p><p>Finally, with publishing and subscriptions, search engines recommend having a set <strong>Flexible Sampling (Fs)<\/strong> lead-in.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c7300 elementor-widget elementor-widget-image\" data-id=\"50c7300\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"511\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-118.png\" class=\"attachment-large size-large wp-image-222\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-118.png 372w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-118-218x300.png 218w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-118-348x478.png 348w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-118-354x486.png 354w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f02fab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f02fab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45fb778\" data-id=\"45fb778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f8fc79 elementor-widget elementor-widget-text-editor\" data-id=\"7f8fc79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>E-COMMERCE ELEMENTS<\/h4><p>Ranking in retail can be much different from ranking a \u201cregular\u201d page in search results. Your Product <strong>Descriptions (Pd)<\/strong> should be detailed and thorough, but easy to understand. Most importantly, though, they should be unique.<\/p><p>Your Product <strong>Architecture (At)<\/strong> needs to be intuitive and give buyers easy access to what they need. This includes making sure category pages are optimized and there is a comprehensive strategy to cover product, mfg., category, and larger<br \/>informational keywords, too.<\/p><p>In a similar vein, <strong>Pagination (Pg)<\/strong> should be considered in eCommerce SEO. Ensure that important product pages are not being orphaned and prevent unnecessarily deep site structures while providing positive UX.<\/p><p>A good eCommerce SEO strategy will include being a part of Google\u2019s <strong>Merchant Center (Mc)<\/strong> to manage how your inventory displays in Google product search.<\/p><p>It\u2019s also important that SEOs ensure the <strong>URL structure (URL)<\/strong> is easy to read and tells buyers where they came from on the site i.e make your URL structure user friendly. Lastly, it\u2019s critical to keep your <strong>Structured Data (Sd)<\/strong> up to date for products, offers and reviews<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf51b7e elementor-widget elementor-widget-image\" data-id=\"cf51b7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"515\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-121.png\" class=\"attachment-large size-large wp-image-226\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-121.png 369w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-121-215x300.png 215w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-121-348x486.png 348w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-121-354x494.png 354w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055609e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"055609e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dddd94f\" data-id=\"dddd94f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-036ee9b elementor-widget elementor-widget-text-editor\" data-id=\"036ee9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff0000;\">TOXIc ELEMENTS<\/span><\/h4><p>Anyone entering the realm of search engine optimization is likely to encounter some questionable or downright detrimental tactics, or Toxins, as we call them here.<\/p><p>These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines\u2019 methods were much less sophisticated. And, they might even work for a short time now &#8212; at least until you\u2019re caught.<\/p><p>However, we recommend staying far away from these tactics because employing them could result in a penalty or ban, which will achieve the exact opposite of what you intended.<\/p><p><span style=\"color: #ff0000;\"><strong>Cloaking (Cl)<\/strong><\/span> involves setting up your site in such a way that the search engines\u2019 crawlers see something different than the actual humans visiting.<\/p><p>Three of these<br \/><span style=\"color: #ff0000;\">Toxins \u2013 link Schemes (Sc<\/span>), <span style=\"color: #ff0000;\">keyword Stuffing (Sf)<\/span> and <span style=\"color: #ff0000;\">Hiding (Hi)<\/span> \u2013 represent ways to turn the search engines\u2019 signals against them.<\/p><p>Seeking links and incorporating keywords are perfectly legitimate practices, but paying for links and going overboard with keywords can get you in trouble.<\/p><p>The <span style=\"color: #ff0000;\">Piracy (Ar)<\/span> Toxin involves hosting stolen content \u2013 either item scraped from other sites or copyright-violating downloads of music or videos \u2013 which is flat-out illegal as well as bad for SEO.<\/p><p>And being <span style=\"color: #ff0000;\">Intrusive (Iv)<\/span> by delivering popups or invasive ads of any format damages your user experience.<\/p><p><span style=\"color: #ff0000;\">Bad Content (Bc)<\/span> and <span style=\"color: #ff0000;\">Malicious Behavior (Mb)<\/span>: Search engines punish automated\/ generated content scraped content, and doorway pages.<\/p><p>Malicious Behavior like phishing, trojans, malware and hacking will get websites banned or not indexed.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa1e68 elementor-widget elementor-widget-image\" data-id=\"9aa1e68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"535\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-123.png\" class=\"attachment-large size-large wp-image-233\" alt=\"\" srcset=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-123.png 294w, https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-123-165x300.png 165w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b90ab1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b90ab1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49966c16\" data-id=\"49966c16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d831228 elementor-widget elementor-widget-text-editor\" data-id=\"d831228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p><p style=\"text-align: right;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Following best\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">practices and potential pitfalls can build the\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">framework for your SEO strategy.\u00a0 Use this image to understand the periodic table.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21852f51\" data-id=\"21852f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de9535 elementor-widget elementor-widget-image\" data-id=\"6de9535\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"139\" src=\"https:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-91.png\" class=\"attachment-large size-large wp-image-171\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e522d2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e522d2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7817eb8b\" data-id=\"7817eb8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ff0c1 elementor-widget elementor-widget-text-editor\" data-id=\"91ff0c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will talk about the remaining elements in the next post.\u00a0 \u00a0Keep watching.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfb0e7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bfb0e7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f2652\" data-id=\"25f2652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce8a568 elementor-widget elementor-widget-heading\" data-id=\"3ce8a568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subscribe to get regular updates from us!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4811f7e7 elementor-widget elementor-widget-html\" data-id=\"4811f7e7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/shell.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n\tregion: \"na1\",\r\n\tportalId: \"9442207\",\r\n\tformId: \"49fad8bf-6ae7-4ac2-b85e-23377af9292b\"\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>http:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/DIY-Marketing-blog-header-3.mp4 CONFUSED? Read Before engaging an agency for SEO. DO YOU GET MUCH CONFLICTING INFORMATION ON SEO FROM THE MARKET? Then go ahead and continue reading part 2 below. (for part1 click here) There is no shortcut to high rankings.\u00a0 Another favourite claim we make\u00a0 regarding SEO You cannot deliver a baby in 6 months &#8230; <a title=\"CONFUSED? Read Before engaging an agency for SEO.\" class=\"read-more\" href=\"https:\/\/ipott.com\/blog\/confused-read-before-engaging-an-agency-for-seo\/\" aria-label=\"Read more about CONFUSED? Read Before engaging an agency for SEO.\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[4],"tags":[10,8,20,12,19],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diy-marketing","tag-digital-world","tag-diy-strategy","tag-elements-of-seo","tag-seo-intro","tag-seo-intro-part-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CONFUSED? Read Before engaging an agency for SEO. -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipott.com\/blog\/confused-read-before-engaging-an-agency-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONFUSED? Read Before engaging an agency for SEO. -\" \/>\n<meta property=\"og:description\" content=\"http:\/\/ipott.com\/blog\/wp-content\/uploads\/2021\/11\/DIY-Marketing-blog-header-3.mp4 CONFUSED? Read Before engaging an agency for SEO. DO YOU GET MUCH CONFLICTING INFORMATION ON SEO FROM THE MARKET? Then go ahead and continue reading part 2 below. (for part1 click here) There is no shortcut to high rankings.\u00a0 Another favourite claim we make\u00a0 regarding SEO You cannot deliver a baby in 6 months ... 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