you specify objectives, we device strategy
Marketing technology landscape...
The future is a completely pull & inbound Marketing in a Digital world. We cater to the following Digital Strategies from the Marketing technology landscape. iPOTT has gained knowledge over the years and holds itself responsible for its deliverables. iPOTT has tested and has 100s of software & tools to facilitate deliverables.
ONLINE PRESENCE ENGINEERING
Comprehensive Audit followed by complete Implementation of various strategies to enhance the online presence to achieve the objectives defined.
CONTENT & EXPERIENCE
Optimization of website & content to increase visibility on the search engines organically. Includes SEO, Technical Audits, managing Digital Assets, etc.
ADVERTISING & PROMOTION
Strategy to position paid ads on popular search engines like Google, social media channels like Facebook, etc. Also includes Paid Digital PR.
SOCIAL MEDIA MANAGEMENT
Social Media Management includes Social media optimization & Social Media Marketing. Strategy to schedule, Engage & analyze content posted on social media platforms.
DATA ANALYSIS & MANAGEMENT
Performance monitoring to track the success of a digital strategy. Digital presence analytics to measure the current strength & weakness of Digital Presence.
Lead generation is the initiation of consumer interest or enquiry into the products or services of a business. The Leadgen Campaigns generate Qualified Marketing Leads (MQL)