Team iPOTT
Image courtesy: Motif.guru Harnessing the Power of Micro-Influencers, how we see it. Within this great universe of the digital marketing world, a trend that is slowly growing but very significant leverages authenticity and targeted reach to outshine mass traditional advertising strategies. Yes, we are talking about the meteoric rise of micro-influencers. But who are these … Read more
Hey there, fellow marketing enthusiasts! Welcome back to our cozy corner of the web, where we dive headfirst into the books that are setting the marketing world ablaze. Today, we’re cozying up with a gem that’s been the talk of the town – “SEO 2024” by the one and only Adam Clarke. If you’re a … Read more
Hello, passionate professionals and brilliant business minds! Welcome to a glimpse of beauty in the world of marketing, brought to you by iPOTT IKV. Today, we’re delighted to introduce you to Motif, our latest initiative that’s all about adding a touch of elegance to your marketing efforts. As we unveil our new logo and eagerly … Read more
Introduction In our #ReadAndLead series, we at iPOTT, a vanguard in Martech services, delve into the transformative world of Donald Miller’s “Building a StoryBrand.” This book isn’t just a read; it’s an essential toolkit for anyone looking to elevate their brand narrative in the digital marketing realm. Our goal is to enlighten you about the … Read more
In the realm of digital marketing, the debate between gated and ungated content is pivotal to lead generation strategies. At iPOTT IKV, we understand the significance of both types and how they can impact your digital marketing plan. Here’s a detailed analysis to guide you through the intricacies of gated and ungated content. What is … Read more
In today’s digital landscape, where traditional marketing approaches are rapidly evolving, the importance of personalized experiences in driving higher conversion rates cannot be overstated. As marketing experts at iPOTT IKV, we understand that the shift from generic to tailored content and interactions is not just a trend but a fundamental change in how brands connect … Read more
Unveiling the Power of Storytelling in Social Media At iPOTT IKV, we recognize the transformative shift in marketing, embracing the philosophy that #digitalmarketingisdead. As part of our commitment to guiding you in the dynamic digital world, we’re thrilled to spotlight “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk in our #ReadAndLead series. This book is … Read more
In today’s digital landscape, content is king. As marketing experts at iPOTT IKV, we’ve witnessed the evolving dynamics of content publishing and its impact on digital marketing strategies. The debate between long-form and short-form content is a pertinent one, especially in a world where attention spans are shrinking and the demand for quality content is … Read more
Introduction In the realm of marketing, especially in a digital landscape, understanding and capitalizing on micro-moments is crucial. Micro-moments are intent-rich moments when a consumer turns to a device to act on a need – to learn, do, discover, watch, or buy something. In today’s fast-paced digital world, these micro-moments are pivotal in shaping the … Read more
Introduction In a world where digital marketing is no longer a choice but a necessity, understanding the mechanics of virality can be a game-changer for any brand. Jonah Berger’s “Contagious: How to Build Word of Mouth in the Digital Age” emerges as a must-read for those looking to harness the power of word-of-mouth in today’s … Read more
