Seeing the Big Picture: Avoiding Marketing Myopia and Focusing on Customer Needs

Seeing the Big Picture: Avoiding Marketing Myopia and Focusing on Customer Needs

In 1960, Harvard Business School professor Theodore Levitt came up with the term “marketing myopia” to describe how companies often make the mistake of focusing too much on their own products and industries instead of the needs and wants of their customers. Levitt said that companies that don’t change to meet their customers’ changing needs […]

Top 3 qualities to look for in a sales & marketing expert

Difference between Sales & Marketing Departments Sales and marketing are two distinct departments that are often closely aligned but have different goals and responsibilities. Here are the top three differences between sales and marketing departments: Overall, while sales and marketing departments often work closely together to achieve common goals, they have distinct roles and responsibilities […]

HOW TO MAKE YOUR NEWSLETTER A MARKETING TOOL?

How To Make Your Newsletter A Marketing Tool?

What is a Digital Newsletter? An electronic periodical called a digital newsletter is sent to subscribers via email or a website. It often includes a selection of articles, news stories, and other material that subscribers may find interesting. A wide range of topics, including news, business, technology, health, lifestyle, entertainment, and more, can be covered […]