A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, the customer journey is made up of several […]
In 1960, Harvard Business School professor Theodore Levitt came up with the term “marketing myopia” to describe how companies often make the mistake of focusing too much on their own products and industries instead of the needs and wants of their customers. Levitt said that companies that don’t change to meet their customers’ changing needs […]
The customer experience index (CX index) The customer experience index (CX index) is a metric used by businesses to measure customer satisfaction and loyalty. It is a powerful tool that can help companies identify areas of improvement and provide a better overall customer experience. The 3 E’s – effectiveness, ease, and emotion The CX index […]
Are you following Max & the Wheel Story? https://ipott.com/blog/category/the-wheel-story/ Max sat down to list out all his potential customers. All those who need to move lots of heavy things faster, easier and cheaper than they do now. Farmers – they need to move a lot of mud, dirt, produce and all kinds of things from […]
The Wheel is an important invention. (you have to read the previous post before you read this one..more Everyone needs a wheel. So why didn’t the sale happen? Max was puzzled. He went to meet a mentor and explained how wheels had a great future, yet he could not sell to anyone. The mentor gave Max the […]
