Lion and Gazelle Analogy in the New Digital World of Marketing Digital Marketing is Dead, we are now marketing in a Digital World In this rapidly evolving digital landscape, businesses face intense competition to attract and retain customers. To thrive in this environment, marketers must adopt a strategic and proactive approach. The analogy “Whether you […]
The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]
The Zappos story There are many real-life stories that illustrate the idea that the best marketing doesn’t feel like marketing, but one example that comes to mind is the success of the online retailer Zappos. Zappos is an online shoe and clothing store that was founded in 1999. From the beginning, the company’s founder, Tony […]
