BOOK REVIEW: SEO 2023 BY ADAM CLARKE

Book Review: SEO 2023 by Adam Clarke

Hey there, fellow marketing enthusiasts! Welcome back to our cozy corner of the web, where we dive headfirst into the books that are setting the marketing world ablaze. Today, we’re cozying up with a gem that’s been the talk of the town – “SEO 2024” by the one and only Adam Clarke. If you’re a […]

Unveiling the Power of Storytelling in Marketing: A Dive into "Building a StoryBrand" by Donald Miller

READ TO LEAD: THE WEEKLY SPOTLIGHT – “Building a StoryBrand” by Donald Miller

Introduction In our #ReadAndLead series, we at iPOTT, a vanguard in Martech services, delve into the transformative world of Donald Miller’s “Building a StoryBrand.” This book isn’t just a read; it’s an essential toolkit for anyone looking to elevate their brand narrative in the digital marketing realm. Our goal is to enlighten you about the […]

Read to Lead: The Weekly Spotlight - "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk

Read to Lead: The Weekly Spotlight – “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

Unveiling the Power of Storytelling in Social Media At iPOTT IKV, we recognize the transformative shift in marketing, embracing the philosophy that #digitalmarketingisdead. As part of our commitment to guiding you in the dynamic digital world, we’re thrilled to spotlight “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk in our #ReadAndLead series. This book is […]

SEARCH MARKETING IS TELLING A STORY ABOUT YOUR VALUE THAT RESONATES ENOUGH WITH PEOPLE TO BUY FROM YOU.

Marketing is telling a story about your value that resonates enough with people to buy from you.

The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]

Book Review: How to Spot Inflection Points in Business Before They Happen

Book Review: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia (Author), Jagdish Sheth (Author), David Wolfe (Author) “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” is a book written by Raj Sisodia, Jagdish Sheth, and David Wolfe. The book argues that companies that focus on purpose and stakeholders beyond just shareholders can achieve long-term […]

BOOK REVIEW: INFLUENCE: SCIENCE AND PRACTICE BY ROBERT CIALDINI

Book Review: Influence: Science and Practice by Robert Cialdini

Influence: Science and Practice by Robert Cialdini “Influence: Science and Practice” by Robert Cialdini is a book that explores the psychology of persuasion and the various tactics people use to influence others. The author draws on years of research in social psychology to explain how six key principles – reciprocity, commitment and consistency, social proof, […]

Book Review: Purple Cow: Transform Your Business by Being Remarkable

Book Review: Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable “Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin […]