The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia (Author), Jagdish Sheth (Author), David Wolfe (Author) “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” is a book written by Raj Sisodia, Jagdish Sheth, and David Wolfe. The book argues that companies that focus on purpose and stakeholders beyond just shareholders can achieve long-term […]
Influence: Science and Practice by Robert Cialdini “Influence: Science and Practice” by Robert Cialdini is a book that explores the psychology of persuasion and the various tactics people use to influence others. The author draws on years of research in social psychology to explain how six key principles – reciprocity, commitment and consistency, social proof, […]
Purple Cow: Transform Your Business by Being Remarkable “Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin […]
Selling the Invisible: A Field Guide to Modern Marketing “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith is a marketing guidebook that focuses on the unique challenges of marketing services rather than physical products. The book provides insights on how to sell intangible services effectively by identifying and addressing the concerns […]
