Purple Cow: Transform Your Business by Being Remarkable
“Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin argues that businesses must be remarkable to stand out in today’s oversaturated market and that traditional marketing techniques are no longer effective.
Godin suggests that the only way for businesses to succeed is to be truly remarkable in everything they do. This means creating products or services that are different and interesting enough to attract attention and create word-of-mouth buzz. Godin provides numerous examples of businesses that have successfully
“There are only two ways to grow a business: to increase the number of customers buying from you or to increase the frequency of purchase from your existing customers.” – Seth Godin, “Purple Cow: Transform Your Business by Being Remarkable”
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A thought-provoking and motivating read, “Purple Cow: Transform Your Business by Being Remarkable” questions the status quo in the realms of marketing and business. Being “remarkable” is the key to business success, which is Seth Godin’s central premise.
Godin argues convincingly that businesses need to stand out by producing something truly extraordinary in today’s noisy and cluttered world. The “purple cow” is a potent metaphor for the need for companies to differentiate themselves from the pack.
Godin’s inclusion of actionable guidance and real-world examples to back up his claims is a major strength of the book. He guides the reader through the process of making something truly remarkable, from narrowing in on a target market to enhancing a product’s appeal through storytelling.
Godin’s writing style, which is both interesting and entertaining, is another book’s strong suit. He makes difficult concepts accessible through his use of humour and wit.
If you’re trying to set yourself apart in the business world or with a unique brand, “Purple Cow” is a must-read. Entrepreneurs, marketers, and top executives need to read this book to succeed in today’s cutthroat business environment.
The book “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin is primarily targeted towards entrepreneurs, marketers, and business leaders who are looking for new and innovative ways to differentiate their businesses and create remarkable products or services. It is also suitable for anyone interested in marketing and branding, as well as those who want to better understand how to succeed in today’s hyper-competitive market. The book is written in an accessible and engaging style, making it suitable for both beginners and experienced professionals in the field of business and marketing.
Here are the main chapters covered in “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin:
- Introduction: The Concept of the Purple Cow
- The Death of the TV-Industrial Complex
- The Birth of the Idea Virus
- The Power of Word of Mouth
- The Pervasiveness of the Consumer
- The Checklist Manifesto
- How to Be Remarkable
- Case Studies: Remarkable Companies and Products
- Building a Remarkable Business
- Conclusion: The Future of Remarkable
“Very Good is Bad. Because if your idea is very good, then a lot of other people have probably already done it. It’s not remarkable. It’s not new. It’s not unique.” – Seth Godin, “Purple Cow: Transform Your Business by Being Remarkable”
To buy your copy click here.