The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I […]
About the Awareness stage in the customer journey A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, […]
So, WHO IS A PROSPECT FOR YOUR BUSINESS Prospects are individuals or organizations who fit the target market of the business and may have a need for the products or services the business provides. Prospects can be identified through various means, such as marketing campaigns, referrals from existing customers, social media engagement, website traffic, and […]
