Gated Content vs. Ungated Content: What Generates More Leads?

Gated Content vs. Ungated Content: What Generates More Leads?

In the realm of digital marketing, the debate between gated and ungated content is pivotal to lead generation strategies. At iPOTT IKV, we understand the significance of both types and how they can impact your digital marketing plan. Here’s a detailed analysis to guide you through the intricacies of gated and ungated content. What is […]

Long-form Content vs. Short-form Content: What's More Effective?

Long-form Content vs. Short-form Content: What’s More Effective?

In today’s digital landscape, content is king. As marketing experts at iPOTT IKV, we’ve witnessed the evolving dynamics of content publishing and its impact on digital marketing strategies. The debate between long-form and short-form content is a pertinent one, especially in a world where attention spans are shrinking and the demand for quality content is […]