An integrated approach to social media around the thinking that social is more than just a channel. It is a behaviour. Social transformation is a term used to describe the significant changes that occur in a society over time. These changes can be driven by technological advances, shifts in societal values, political changes, or a […]
From Friendster to TikTok: The Evolution of Social Branding
The evolution, the past, present & future, of Social for Brand Building. Social media has grown from a simple way to connect with friends and family to a strong marketing tool over the years. It is now an important part of building a brand. In the past ten years, the use of social media platforms […]