LINKEDIN MARKETING Archives -

LinkedIn Visibility: Are the Right People Seeing You?

October 14, 2026 by Team iPOTT

LinkedIn Visibility: Are the Right People Seeing You? Visibility has become one of those words we use very easily in marketing. We want more visibility for our company. More visibility for the founder. More visibility for our content. And when we open LinkedIn and see that a post has received a few thousand impressions, it … Read more

People Trust People: Why Founder and Expert Voices Matter More Than Faceless Company Communication

September 7, 2026 by Team iPOTT

Founder-led communication helps people see and trust the expertise behind a business

Buyers may discover a company through its brand, but they often develop trust through the people behind it. Here is how founders and experts can make their knowledge visible without becoming influencers—or turning every post into a sales pitch.