EMAIL MARKETING VS SOCIAL MEDIA MARKETING: UNDERSTANDING THE DIFFERENCES

Email Marketing vs Social Media Marketing: Understanding the Differences

Email Marketing vs Social Media Marketing: Understanding the Differences In today’s digital landscape, businesses often find themselves at a crossroads when choosing between email marketing and social media marketing. Both are essential components of a comprehensive digital marketing strategy, yet they serve distinct purposes and offer unique benefits. Understanding these differences is key to leveraging […]

Big Data Understanding: The Core of Modern Consumer Analysis

Big Data Understanding: The Core of Modern Consumer Analysis

In today’s digital landscape, the way we approach marketing is fundamentally changing. No longer is it sufficient to rely on traditional methods of understanding consumer behavior. The advent of big data has revolutionized this field, offering deeper insights into customer preferences and behaviors. At iPOTT IKV, we understand the pivotal role of big data in […]

SEARCH MARKETING IS TELLING A STORY ABOUT YOUR VALUE THAT RESONATES ENOUGH WITH PEOPLE TO BUY FROM YOU.

Marketing is telling a story about your value that resonates enough with people to buy from you.

The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]

Traditional Media vs. Digital Media: Where are Consumers Really Spending Time?

Traditional Media vs. Digital Media: Where Are Consumers Really Spending Time?

For this week’s #ThisOrThatThursday, we’re delving into the critical comparison between Traditional Media and Digital Media. Here’s a comprehensive breakdown: Definitions Traditional Media: Includes television, radio, newspapers, magazines, billboards, and direct mail. It’s characterized by its one-way communication flow. Digital Media: Encompasses websites, social media, emails, search engine marketing, and online content. It’s interactive, allowing […]

NAVIGATING THE OMNICHANNEL EXPERIENCE

Navigating the Omnichannel Experience

Navigating the omnichannel experience is a key concept in today’s digital marketing landscape. As experts in marketing in the digital world, we at iPOTT IKV understand the nuances and intricacies of these approaches. Understanding Omnichannel vs. Multi-Channel Omnichannel Marketing:  This approach integrates and cohesively manages multiple channels to offer a seamless customer experience. The focus is […]

Book Review: How to Spot Inflection Points in Business Before They Happen

Book Review: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia (Author), Jagdish Sheth (Author), David Wolfe (Author) “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” is a book written by Raj Sisodia, Jagdish Sheth, and David Wolfe. The book argues that companies that focus on purpose and stakeholders beyond just shareholders can achieve long-term […]