PART 8 – What are the B, RTB & CTA for your product?

👉 You can follow the wheel story here… https://ipott.com/blog/category/the-wheel-story/ It was time for Max to find his ideal customer. He sat down to work on the list of Prospects. He took out his previous list and added an “objection” against them.   1️⃣ Farmers – they need to move a lot of mud, dirt, produce and all … Read more

PART 6 – Potential customers are not Ideal customers

Are you following the wheel story? (https://lnkd.in/gybf3Thc) Max felt his confidence crumble. It was shocking that the Mentor asked him the same question ‘who is your customer’.  After his setback with the builders, Max assigned the failure to sell, to two attributes.   One, ‘the pyramid builder’ is not the right choice; another builder would surely be … Read more

Part 5- Customers don’t buy what you sell…

CUSTOMERS DON'T BUY WHAT YOU SELL...

Max was sure that “the builders” were the potential customers for his new innovation, “the WHEEL”. (follow the wheel story here https://lnkd.in/gybf3Thc) He travelled to the faraway land of Egypt with his WHEEL. His happiness knew no bounds. Weeks later, he arrived at the construction site of the first Pyramid. He saw thousands of men moving … Read more

Part 3 – It’s not always answers that bring clarity; sometimes great questions do.

The Wheel is an important invention.  (Read here..) And wheels do have competition. (Read here..) Max thought for a moment, “my competition would be the animals that carry loads, strong men and the vast platforms, i.e. sledges.”   The Wheel does have several competitors. Now for some critical questions.  1.      ‘why should someone buy a wheel instead … Read more

The Idea Bank System: How to Never Run Out of Content Ideas (Even If You’re “Not a Content Person”)

The Idea Bank System: How to Never Run Out of Content Ideas (Even If You’re “Not a Content Person”)

Build an Idea Bank in 30 minutes a month, then pick ideas weekly without overthinking. Intro If creating content feels like a weekly struggle, it’s not because you’re “bad at content.” Most people aren’t short of ideas — they’re short of a system to capture and reuse ideas. Instead of hoping inspiration shows up every … Read more

How to Use Analytics to Improve Social Media ROI

How to Use Analytics to Improve Social Media ROI

Understanding ROI If you are spending time, money, or effort on social media, you need to know whether it’s working. That’s where ROI comes in. ROI –Return on Investment– tells you how much value you’re getting in return for what you’re putting in. On social media, ROI is not just about sales. It also includes … Read more

RSS
LinkedIn
Share
WhatsApp