What is SEMrush? SEMrush is an online marketing tool that provides a wide range of features and data to help businesses with their digital marketing efforts. It is primarily used for search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, competitive analysis, and social media marketing. SEMrush offers several key functionalities: SEMrush is widely used […]
Lion and Gazelle Analogy in the New Digital World of Marketing Digital Marketing is Dead, we are now marketing in a Digital World In this rapidly evolving digital landscape, businesses face intense competition to attract and retain customers. To thrive in this environment, marketers must adopt a strategic and proactive approach. The analogy “Whether you […]
What is Shopify? Shopify is an e-commerce platform that enables businesses to set up online stores and sell products or services. It provides a comprehensive set of tools and features to create and manage an online store without requiring extensive technical knowledge or coding skills. With Shopify, users can customize the look and feel of […]
About the Awareness stage in the customer journey A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, […]
The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]
In simple terms online marketing strategy for a Startup Below is a general guideline that can help create a solid online marketing strategy for a Startup Remember, creating an online marketing strategy is not a one-time event. Continuously monitor the results of your campaigns and make adjustments as needed to improve your marketing efforts. Average […]
Futurism and near Term-Futurism Futurism is the study of the future, particularly the ways in which technology and societal changes may shape the world to come. Futurists use a variety of tools and methodologies to make predictions about the future, ranging from quantitative modeling and scenario planning to trend analysis and expert interviews. Near-term futurism […]
The Zappos story There are many real-life stories that illustrate the idea that the best marketing doesn’t feel like marketing, but one example that comes to mind is the success of the online retailer Zappos. Zappos is an online shoe and clothing store that was founded in 1999. From the beginning, the company’s founder, Tony […]
Authenticity & Meaning in Marketing. Facts around who we are and why we are here. Marketing has evolved over the years to become a crucial aspect of any business strategy. Brands are constantly seeking ways to stand out from the crowd and connect with their customers on a deeper level. In today’s world, authenticity and […]
An integrated approach to social media around the thinking that social is more than just a channel. It is a behaviour. Social transformation is a term used to describe the significant changes that occur in a society over time. These changes can be driven by technological advances, shifts in societal values, political changes, or a […]
