THREE FREE TOOLS FOR YOUR CONTENT STRATEGY Check out our pick of three FREE tools that can help in your content strategy.  buzzsumo  Buzzsumo is for your content curation and checking out hot topics. BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions […]


You can follow the wheel story here… ( Max walked into the room where the Quarry owner was seated. He was sure of his sale this time.   He started the conversation with the value statement. ” I want to discuss an opportunity which can increase your revenue.” He got their attention. ✳️Max learned from his […]


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Three FREE tools to start your SEO Three interesting free tools  (they have paid versions too) to start your SEO.  We have used all the tools being suggested in our blog.  So go ahead and try them out.  1. SCREAMING FROG Screaming Frog is the most popular desktop-based crawler available today. The Screaming Frog SEO Spider is a website crawler that helps you […]

PART 6 – Potential customers are not Ideal customers

Are you following the wheel story? ( Max felt his confidence crumble. It was shocking that the Mentor asked him the same question ‘who is your customer’.  After his setback with the builders, Max assigned the failure to sell, to two attributes.   One, ‘the pyramid builder’ is not the right choice; another builder would surely be […]