Email Marketing vs Social Media Marketing: Understanding the Differences In today’s digital landscape, businesses often find themselves at a crossroads when choosing between email marketing and social media marketing. Both are essential components of a comprehensive digital marketing strategy, yet they serve distinct purposes and offer unique benefits. Understanding these differences is key to leveraging […]
The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]
Navigating the omnichannel experience is a key concept in today’s digital marketing landscape. As experts in marketing in the digital world, we at iPOTT IKV understand the nuances and intricacies of these approaches. Understanding Omnichannel vs. Multi-Channel Omnichannel Marketing: This approach integrates and cohesively manages multiple channels to offer a seamless customer experience. The focus is […]
For our #ThisOrThat Thursday, we are taking up Branding Vs Sales. The distinction between branding and direct sales is a pivotal point of discussion in the marketing arena. Enjoy your reading. Aspect Branding Direct Sales The Definition Branding is building a distinct identity, personality, and image for a business. Who you are and why you […]
Why SEO is Not Dead? The phrase “SEO is dead” is one of those myths that resurfaces in the marketing community every now and then. It’s akin to spotting a rare comet; you hear about it, there’s some buzz, and then it fades away. Why? Because SEO isn’t going anywhere. At iPOTT, we firmly believe […]
The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I […]
What is SEMrush? SEMrush is an online marketing tool that provides a wide range of features and data to help businesses with their digital marketing efforts. It is primarily used for search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, competitive analysis, and social media marketing. SEMrush offers several key functionalities: SEMrush is widely used […]
Lion and Gazelle Analogy in the New Digital World of Marketing Digital Marketing is Dead, we are now marketing in a Digital World In this rapidly evolving digital landscape, businesses face intense competition to attract and retain customers. To thrive in this environment, marketers must adopt a strategic and proactive approach. The analogy “Whether you […]
What is Shopify? Shopify is an e-commerce platform that enables businesses to set up online stores and sell products or services. It provides a comprehensive set of tools and features to create and manage an online store without requiring extensive technical knowledge or coding skills. With Shopify, users can customize the look and feel of […]
About the Awareness stage in the customer journey A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, […]
