EMAIL MARKETING VS SOCIAL MEDIA MARKETING: UNDERSTANDING THE DIFFERENCES

Email Marketing vs Social Media Marketing: Understanding the Differences

Email Marketing vs Social Media Marketing: Understanding the Differences In today’s digital landscape, businesses often find themselves at a crossroads when choosing between email marketing and social media marketing. Both are essential components of a comprehensive digital marketing strategy, yet they serve distinct purposes and offer unique benefits. Understanding these differences is key to leveraging […]

SEARCH MARKETING IS TELLING A STORY ABOUT YOUR VALUE THAT RESONATES ENOUGH WITH PEOPLE TO BUY FROM YOU.

Marketing is telling a story about your value that resonates enough with people to buy from you.

The Apple Story A real-life example of Seth Godin’s quote “Marketing is telling a story about your value that resonates enough with people to buy from you” can be seen in the success story of Apple Inc. Apple Inc. markets its products as high-quality, innovative, and user-friendly, which appeals to its target audience of tech-savvy […]

NAVIGATING THE OMNICHANNEL EXPERIENCE

Navigating the Omnichannel Experience

Navigating the omnichannel experience is a key concept in today’s digital marketing landscape. As experts in marketing in the digital world, we at iPOTT IKV understand the nuances and intricacies of these approaches. Understanding Omnichannel vs. Multi-Channel Omnichannel Marketing:  This approach integrates and cohesively manages multiple channels to offer a seamless customer experience. The focus is […]

FROM COLD CALLS TO HOT LEADS: WHY YOUR BUSINESS SHOULD BE A LEAD MAGNET, NOT A FRIDGE MAGNET

From Cold Calls to Hot Leads: Why Your Business Should Be a Lead Magnet, Not a Fridge Magnet”

The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I […]

CAPTIVATE YOUR AUDIENCE ONLINE. ON ALL KEY CHANNELS. WITH JUST ONE PLATFORM. SEMRUSH

Captivate your audience online. On all key channels. With just one platform. SEMrush

What is SEMrush? SEMrush is an online marketing tool that provides a wide range of features and data to help businesses with their digital marketing efforts. It is primarily used for search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, competitive analysis, and social media marketing. SEMrush offers several key functionalities: SEMrush is widely used […]

WHETHER YOU ARE A LION OR A GAZELLE: WHEN THE SUN COMES UP UP, YOU’D BETTER BE RUNNING

Whether you are a lion or a gazelle: when the sun comes up up, you’d better be running

Lion and Gazelle Analogy in the New Digital World of Marketing Digital Marketing is Dead, we are now marketing in a Digital World In this rapidly evolving digital landscape, businesses face intense competition to attract and retain customers. To thrive in this environment, marketers must adopt a strategic and proactive approach. The analogy “Whether you […]

BUILDING AWARENESS: A CRUCIAL STEP IN CONVERTING PROSPECTS TO CUSTOMERS

Building Awareness: A Crucial Step in Converting Prospects to Customers

About the Awareness stage in the customer journey A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, […]