PART 6 – Potential customers are not Ideal customers

Are you following the wheel story? (https://lnkd.in/gybf3Thc) Max felt his confidence crumble. It was shocking that the Mentor asked him the same question ‘who is your customer’.  After his setback with the builders, Max assigned the failure to sell, to two attributes.   One, ‘the pyramid builder’ is not the right choice; another builder would surely be […]