Lost in the Digital Wilderness: A Wacky Journey Through the Online Customer Experience

Lost in the Digital Wilderness: A Wacky Journey Through the Online Customer Experience

A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, the customer journey is made up of several […]

Seeing the Big Picture: Avoiding Marketing Myopia and Focusing on Customer Needs

Seeing the Big Picture: Avoiding Marketing Myopia and Focusing on Customer Needs

In 1960, Harvard Business School professor Theodore Levitt came up with the term “marketing myopia” to describe how companies often make the mistake of focusing too much on their own products and industries instead of the needs and wants of their customers. Levitt said that companies that don’t change to meet their customers’ changing needs […]

SCALE WHEN YOU NEED TO WITH MARKETING AND SALES EXPERTS

Scale when you need it with Upwork!

Scale when you need to with marketing and sales experts Introduction: Upwork is a global freelancing platform that allows businesses to connect with remote workers and freelancers to find work. The platform provides a marketplace where businesses and individuals can hire professionals in various fields, including sales and marketing, programming, writing, and design. Company Brief: […]