As marketing mavens at iPOTT, we often encounter the misconception that the return on investment (ROI) of content marketing is only as valuable as the numbers on a statistics sheet. However, through our extensive experience and insight into the digital landscape, we argue that content marketing’s worth extends far beyond mere figures. We advocate a […]
Influence: Science and Practice by Robert Cialdini “Influence: Science and Practice” by Robert Cialdini is a book that explores the psychology of persuasion and the various tactics people use to influence others. The author draws on years of research in social psychology to explain how six key principles – reciprocity, commitment and consistency, social proof, […]
For our #ThisOrThat Thursday, we are taking up Branding Vs Sales. The distinction between branding and direct sales is a pivotal point of discussion in the marketing arena. Enjoy your reading. Aspect Branding Direct Sales The Definition Branding is building a distinct identity, personality, and image for a business. Who you are and why you […]
Why SEO is Not Dead? The phrase “SEO is dead” is one of those myths that resurfaces in the marketing community every now and then. It’s akin to spotting a rare comet; you hear about it, there’s some buzz, and then it fades away. Why? Because SEO isn’t going anywhere. At iPOTT, we firmly believe […]
“Read to Lead: The Weekly Spotlight” At iPOTT, our main goal is to give you useful tips that you can actually use. We think this weekly book feature will be really helpful for you. In today’s world, where there’s so much information out there, having someone pick out the best books for you can make […]
To all the Marketing aficionados and Industry professionals! At iPOTT, we know how crucial it is to stay ahead of the game in this ever-evolving digital landscape. As part of our commitment to be your go-to experts for all things marketing in the Digital World, we are thrilled to announce the launch of our brand-new […]
Purple Cow: Transform Your Business by Being Remarkable “Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin […]
Influencer Marketing vs. Creator Marketing At iPOTT, we’ve closely observed the evolution and trends in the marketing landscape. Let’s delve deep into the topic and clarify the distinction between influencer marketing and creator marketing, and shed light on why the former seems to be phasing out in favor of the latter. 1. Influencer Marketing: Influencer […]
The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I […]
Evolution of the Marketing Mix: From Traditional to Digital Domination In the ever-evolving landscape of marketing, the concept of the marketing mix has played a pivotal role in shaping strategies and campaigns. In the earlier days, when traditional marketing reigned supreme, the marketing mix was a cornerstone of every successful campaign. However, with the advent […]
