BOOK REVIEW: INFLUENCE: SCIENCE AND PRACTICE BY ROBERT CIALDINI

Book Review: Influence: Science and Practice by Robert Cialdini

Influence: Science and Practice by Robert Cialdini “Influence: Science and Practice” by Robert Cialdini is a book that explores the psychology of persuasion and the various tactics people use to influence others. The author draws on years of research in social psychology to explain how six key principles – reciprocity, commitment and consistency, social proof, […]

Book Review: Purple Cow: Transform Your Business by Being Remarkable

Book Review: Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable “Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin […]

Why Authenticity Reigns: The Shift from Influencer Glam to Creator Jam

Why Authenticity Reigns: The Shift from Influencer Glam to Creator Jam

Influencer Marketing vs. Creator Marketing At iPOTT, we’ve closely observed the evolution and trends in the marketing landscape. Let’s delve deep into the topic and clarify the distinction between influencer marketing and creator marketing, and shed light on why the former seems to be phasing out in favor of the latter. 1. Influencer Marketing: Influencer […]

FROM COLD CALLS TO HOT LEADS: WHY YOUR BUSINESS SHOULD BE A LEAD MAGNET, NOT A FRIDGE MAGNET

From Cold Calls to Hot Leads: Why Your Business Should Be a Lead Magnet, Not a Fridge Magnet”

The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I […]

4Ps and Beyond: Navigating the Evolution of the Marketing Mix

4Ps and Beyond, Navigating the Evolution of the Marketing Mix

Evolution of the Marketing Mix: From Traditional to Digital Domination In the ever-evolving landscape of marketing, the concept of the marketing mix has played a pivotal role in shaping strategies and campaigns. In the earlier days, when traditional marketing reigned supreme, the marketing mix was a cornerstone of every successful campaign. However, with the advent […]