You’ve spent time and effort writing a blog post. Why let it sit there and fade? With a few smart tweaks, you can turn that one blog into many social media posts. It saves time, increases reach, and gives your content a longer life.
Here’s how you can do it:
1. Pull Out Key Quotes
Look through your blog for lines that stand out. These could be short tips, stats, or strong opinions.
Example: Blog line: “Most readers leave a page in 10 seconds if it doesn’t grab their attention.”
Instagram Post: 🕐 “You’ve got 10 seconds to hook your reader. Make it count.”
This works well for platforms like Twitter, Threads, and LinkedIn.
2. Turn It into a Carousel
Break your blog into steps, tips, or ideas. Then make a slide for each one.
Example: Blog: “5 Ways to Improve Your Website Speed”
Instagram/Facebook Carousel:
Slide 1: Title – “5 Quick Ways to Speed Up Your Website”
Slide 2: Tip 1 – Compress images
Slide 3: Tip 2 – Use lazy loading
…and so on.
This keeps people swiping and engaged.
3. Create a Quick Video or Reel
Take one part of your blog and turn it into a short video. You can speak directly to the camera or use text and images.
Example: Blog tip: “Write shorter paragraphs for better readability.”
Reel Idea: You are talking to the camera: “Want more people to read your blog? Start by writing shorter paragraphs. Here’s why…”
Short videos are perfect for Instagram Reels, TikTok, and YouTube Shorts.
4. Ask a Question Based on the Blog
Start a conversation by asking your audience something related to the blog topic.
Example: Blog: “Top 3 Email Marketing Mistakes”
LinkedIn Post:
“What’s one email mistake you wish you could undo? Mine: forgetting to proofread a subject line. 😬”
Then, link the blog in the comments.
5. Make a Simple Graphic
Use a tool like Canva to make a clean visual. Add a tip or stat from your blog.
Example: Blog tip: “Use a clear call to action.”
Facebook Post:
Graphic: “End every post with one clear action.”
Caption: “This one shift made our click rates jump 20%. More tips in our latest blog.”
Visuals get more shares and saves.
6. Create a Thread or LinkedIn Slide Post
Break your blog into a thread of posts or a document upload.
Example:
Blog: “A Beginner’s Guide to SEO”
LinkedIn Slide Post:
Page 1: Title
Page 2: What is SEO?
Page 3: Why it matters
Page 4: Simple steps to start
…and link to full blog at the end.
7. Share a Behind-the-Scenes Take
Talk about why you wrote the blog, how you researched it, or a challenge you faced.
Example:
“I struggled with low traffic on my website. That’s what led to this blog on SEO basics. Hope it helps someone else starting out too.”
This adds a personal touch and builds trust.
Final Tip: Schedule Your Posts
Use tools like Buffer or Hootsuite to spread these posts out over time. One blog can give you content for a whole week—or even more.
Repurposing blog content is smart, simple, and effective. Start with your best blog post, follow these tips, and you’ll be ready to show up everywhere without always starting from scratch.
