What are Hashtags?
Hashtags are simple words or phrases preceded by the # symbol. They help organize content and make it easier for people to find topics they care about. When used well, hashtags can grow your audience, improve visibility, and even start conversations.
In this post, we’ll explore smart ways to use hashtags to reach more people and get better results.
1. Use Relevant Hashtags
Use hashtags that relate directly to your post content, industry, or audience interest. Avoid random or trending tags that don’t match your message.
Example:
If you’re posting about email marketing tips, use hashtags like #EmailMarketing, #MarketingTips, or #SmallBusinessMarketing. Avoid using #TravelTuesday unless it fits your post.
2. Mix Popular and Niche Hashtags
Popular hashtags get more views but also more competition. Niche hashtags may have fewer followers but can bring a more engaged audience. A mix of both works best.
Example:
For a post on healthy eating, use:
- Popular:
#HealthyFood,#Nutrition - Niche:
#PlantBasedLunch,#MealPrepForBeginners
3. Create Your Own Branded Hashtag
Make a unique hashtag that represents your business or campaign. Encourage your followers to use it. It helps track mentions and builds a sense of community.
Example:
Nike uses #JustDoIt. A yoga teacher might create #YogaWithAnita.
4. Use Platform-Specific Strategies
Each platform behaves differently. Instagram allows up to 30 hashtags per post. Twitter works best with 1–2. LinkedIn prefers fewer, professional hashtags.
Example:
- Instagram: Use 10–15 hashtags related to the post, including in comments.
- LinkedIn: 3–5 hashtags like
#Leadership,#B2BMarketing.
5. Research Before You Post
Look up what hashtags your audience follows or what your competitors are using. Tools like Instagram’s search bar or LinkedIn’s tag suggestions can help.
Example:
Search “marketing” on Instagram. You’ll see related tags like #MarketingLife, #MarketingMindset, and how many posts each has.
6. Avoid Banned or Spammy Hashtags
Some hashtags are banned or overused to the point of spam. These can reduce your post reach. Always double-check unfamiliar hashtags.
Example:
Avoid tags like #LikeForLike or #FollowMe if you’re trying to build a real audience. They may trigger spam filters.
7. Track and Adjust
Check which hashtags are bringing you views or engagement. Most platforms now offer insights or analytics. Drop the ones that don’t work, and test new ones regularly.
Example:
If #EmailTips brings clicks and saves but #Marketing101 doesn’t, focus more on similar hashtags to #EmailTips.
