Build an Idea Bank in 30 minutes a month, then pick ideas weekly without overthinking.
Intro
If creating content feels like a weekly struggle, it’s not because you’re “bad at content.”
Most people aren’t short of ideas — they’re short of a system to capture and reuse ideas.
Instead of hoping inspiration shows up every Monday morning, we’ll build something better: an Idea Bank.
A boring name. A powerful outcome.
What is an Idea Bank?
An Idea Bank is a simple list where you store:
• what your audience struggles with
• what they ask you
• what they misunderstand
• what stories you can tell
It can be a Google Sheet, Notes app, Notion, or even a physical notebook. The tool doesn’t matter. The habit does.
The 4-Bucket Idea Bank (works in any industry)
Use these 4 buckets because they cover most real-world content:
1) Problems
Content built around pain points and stuck moments.
Examples: “We don’t know what to post.” “We post but get no response.” “We start and stop and start again.”
2) FAQs
The questions people ask before they trust you.
Examples: “How often should we post?” “Does blogging still work?” “What’s a good post structure?”
3) Myths
Wrong beliefs that keep people stuck.
Examples: “We need to go viral.” “We must post daily.” “We need fancy design first.”
4) Stories
Proof + credibility without bragging.
Examples: a mistake you made (and the lesson), a small win you saw, a behind-the-scenes process.
The 30-minute setup (do this once)
Create a sheet with these columns:
• Bucket (Problem / FAQ / Myth / Story)
• Idea (one line)
• Audience (student / founder / marketer / creator)
• Format (post / carousel / short video / blog)
• CTA (save / comment / share / download / DM)
That’s it. No complicated dashboards. No “content calendar anxiety.”
The 20-ideas-in-20-minutes exercise (do this every month)
Set a timer for 20 minutes.
Add:
• 5 Problems
• 5 FAQs
• 5 Myths
• 5 Stories
You just created 20 ideas in one sitting.
If you want to make it even easier: do it right after a conversation. Real conversations are idea gold.
“But I’m not an expert” — the simple mindset shift
You don’t need to be the world’s top expert to create useful content.
You only need to be:
• one step ahead of someone
• willing to explain clearly
• consistent enough to build trust
That’s it.
Turn the bank into a weekly posting plan (no stress version)
Every week, pick:
• 1 Problem post (high relatability)
• 1 FAQ post (high trust)
• 1 Story post (high connection)
If you only post once a week, just rotate:
Week 1 = Problem
Week 2 = FAQ
Week 3 = Story
Week 4 = Myth
Consistency becomes a routine — not a mood.
Copy-paste prompts (to fill your bank fast)
Problems
• “If you’re doing ___ but not getting ___, here’s what’s missing.”
• “The hidden reason ___ isn’t working.”
FAQs
• “Do we really need ___ in 2026?”
• “How long does it take to see results from ___?”
Myths
• “Unpopular truth: ___”
• “Stop believing ___.”
Stories
• “We tried ___ and it failed. Here’s what we learned.”
• “A small change that made a big difference: ___”
Wrap-up
Content gets easier when ideas stop living inside your head.
Build an Idea Bank once. Refill it monthly. Pick from it weekly.
You’ll never stare at a blank page again.
Optional resource
If you prefer working with examples, Motif.guru has content idea bundles that come with ready-to-use themes and post angles.
