Branding Archives -

Branding vs. Direct Sales: Which Drives Long-term Revenue?

November 7, 2023November 2, 2023 by Team iPOTT

For our #ThisOrThat Thursday, we are taking up Branding Vs Sales. The distinction between branding and direct sales is a pivotal point of discussion in the marketing arena. Enjoy your reading. Aspect Branding Direct Sales The Definition Branding is building a distinct identity, personality, and image for a business. Who you are and why you … Read more

From Friendster to TikTok: The Evolution of Social Branding

April 15, 2023April 14, 2023 by Team iPOTT

The evolution, the past, present & future, of Social for Brand Building. Social media has grown from a simple way to connect with friends and family to a strong marketing tool over the years. It is now an important part of building a brand. In the past ten years, the use of social media platforms … Read more