ROI Archives -

How to Use Analytics to Improve Social Media ROI

May 12, 2025 by Team iPOTT

Understanding ROI If you are spending time, money, or effort on social media, you need to know whether it’s working. That’s where ROI comes in. ROI –Return on Investment– tells you how much value you’re getting in return for what you’re putting in. On social media, ROI is not just about sales. It also includes … Read more

The ROI of Content Marketing is More Than Just Numbers

November 8, 2023November 7, 2023 by Team iPOTT

As marketing mavens at iPOTT, we often encounter the misconception that the return on investment (ROI) of content marketing is only as valuable as the numbers on a statistics sheet. However, through our extensive experience and insight into the digital landscape, we argue that content marketing’s worth extends far beyond mere figures. We advocate a … Read more