Team iPOTT
Understanding ROI If you are spending time, money, or effort on social media, you need to know whether it’s working. That’s where ROI comes in. ROI –Return on Investment– tells you how much value you’re getting in return for what you’re putting in. On social media, ROI is not just about sales. It also includes … Read more
What are Hashtags? Hashtags are simple words or phrases preceded by the # symbol. They help organize content and make it easier for people to find topics they care about. When used well, hashtags can grow your audience, improve visibility, and even start conversations. In this post, we’ll explore smart ways to use hashtags to … Read more
Visual content is a powerful way to grab attention and communicate ideas quickly. But not everyone has design skills. The good news? You don’t need to be a designer to create stunning visuals. With the right tools and simple techniques, you can make high-quality content for social media, blogs, and presentations. Here’s how: 1. Use … Read more
You’ve spent time and effort writing a blog post. Why let it sit there and fade? With a few smart tweaks, you can turn that one blog into many social media posts. It saves time, increases reach, and gives your content a longer life. Here’s how you can do it: 1. Pull Out Key Quotes … Read more
A content audit helps you analyze your website’s content, identify what’s working, and improve what’s not. It’s a structured way to make your site more effective, user-friendly, and SEO-optimized. Here’s a step-by-step guide to performing a content audit: Step 1: Define Your Goal Before starting, be clear about why you are auditing your content. Your … Read more
How to Use AI Tools to Generate High-Quality Content Quickly Creating content takes time. But with AI tools, you can speed up the process without losing quality. AI can help with research, writing, editing, and even design. Here’s how you can use AI to create content that is engaging, clear, and useful. Brainstorming Ideas AI … Read more
Want your blog posts to show up on Google fast? It’s possible with the right approach. Follow these steps to create content that ranks within 30 days. Pick the Right Topic Choose a topic people are searching for. Use Google’s autocomplete, “People also ask” section, or tools like Ubersuggest to find trending questions. Example: If … Read more
How to Create a Marketing Plan As a founder or entrepreneur, you know that having a clear vision for your business is key to success. A marketing plan can help you turn that vision into reality. By aligning your marketing efforts with your business goals, you’ll ensure every action contributes to growth and long-term success.Here’s … Read more
2024 in Review: A Leap Forward with iPOTT As 2024 comes to a close, we at iPOTT find ourselves reflecting on an exciting year of innovation, transformation, and growth. This year has been all about empowering businesses with more tools, better resources, and a clearer vision to help them achieve their goals. Let’s take a … Read more
Image Courtesy : Motif.guru PART 1 – The Power of Visual Storytelling In the digital world, the art of social media becomes a critically important part of most businesses. It’s not only the most vital interactive platform, but it also remains the most crucial touchpoint for doing business with the audience. Here are the top … Read more
