Then go ahead and continue reading. 

One of our favourites regarding SEO, 

If someone can get a top listing on Google for some $100 “SEO OFFER” or by coding the page in a certain way – Google’s Business would end. 

If you believe this, then we have a bridge, built overnight, to sell you 🙂

There is no shortcut to high rankings. 

There are so many elements related to SEO that there is a periodic table to understand all of the ingredients. (Created and published by SearchEngineLand Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy)

The elements impacting SEO are as below: 

  1. Content
  2. Architecture
  3. Code (HTML)
  4. Reputation
  5. Links
  6. User

The above elements impact SEO positively. There are few elements that are impacting negatively.  


Keywords (Kw):

Content elements are the most popular and basic methods like performing keyword Research (Rs) to identify what users are looking for and then incorporating those Keywords (Kw) into the content. 

Quality (Qu):

More important, however, is Quality (Qu) – which indicates how critical it is to have well-written pages that value readers.

Freshness (Fr):

Additionally, search engines reward Freshness (Fr), ranking sites higher if they’re frequently updated. 

Multimedia (Mm): 

Images and video are important ways of delivering high-quality content with Depth (Dt).

Answers (An):

And, speaking of new ways to access content, the Answers (An) element represents the value of explicitly answering users’ questions on your pages. This may help the pages display as a featured snippet or returned as a voice search result on Google Assistant.

Content SEO


Having a fast-loading & malware-free landing page is critical for a search engine results page (SERP). Architecture elements include everything from the URLs used and the page load speed to security and crawlability. 

Crawl (Cr):

The most critical element is the crawling of the website. If a search engine can’t crawl and index the pages, there is no hope of appearing in the search results and ranking on Google. 

Mobile (Mo)

represents optimizing content so that mobile searchers can see everything that desktop users see on the website. As early as 2015, Google noted that more searches took place on mobile devices than on desktop computers, and mobile devices have only grown in importance since then. Google is aggressively migrating to a mobile-first indexing framework. 

Speed (Sp).

Not only do page load delays frustrate users and decrease conversions, but Google has also made it clear that speed is a ranking factor.

Duplicate (Dd)

More nuts-and-bolts architecture concerns include the proper handling of Duplicate (Dd) content by setting canonical URLs. Additionally, using appropriate contextual keywords in your pages’ permalinks signals the engines and users that the page contains the info they’re seeking. 

Structure (St): 

It is all about the information architecture of your site. It not only tells search engines how to navigate your property but also gives your website users an idea of what you do, how to find what they’re looking for, and simplifies complex sites.

Parity (Pr) means that your site should offer the same user experience regardless of what device a searcher or website user is on. This pairs up with mobile friendliness. If there are two separate sites for mobile and desktop, there is parity in the content and experience for users, including parity in links, navigation, structured data, content, images, and between the mobile and desktop UI. 

Architecture SEO


This segment includes HTML tags you should use to send clues to search engines about your content and enable that content to render quickly.


Search engines look for familiar formatting elements like Titles (Tt) and Headings (Hd) to determine what your page’s content is about, figuring that these cues to human readers will work just as well for them. But search engines also utilize particular fields like Schema (Sc) markup and Meta Descriptions (Ds) as clues to the meaning and purpose of the page.

Image Alt (ALT) and Content Shift (CLS).

ALT text for images improves accessibility and image SEO. Screen readers use ALT text to help those with visual disabilities understand the images on the page. Alt text for images can also help with image search — surfacing your site in image search results. Content Shift (CLS) focuses on the elements of visual stability. Cumulative Layout Shift, which is part of the Core Web Vitals and overall page experience update, refers to unexpected changes in a page’s layout as it loads — it’s annoying for users at a minimum and can cause real damage depending on the severity of the shift and content of the page.




Following best practices and potential pitfalls can build the framework for your SEO strategy.  Use this image to understand the periodic table.

We will talk about the remaining elements in the next post.   Keep watching. 

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