“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
Introduction In a world where digital marketing is no longer a choice but a necessity, understanding the mechanics of virality can be a game-changer for any brand. Jonah Berger’s “Contagious: How to Build Word of Mouth in the Digital Age” emerges as a must-read for those looking to harness the power of word-of-mouth in today’s … Read more
