Hey there, fellow marketing enthusiasts! Welcome back to our cozy corner of the web, where we dive headfirst into the books that are setting the marketing world ablaze. Today, we’re cozying up with a gem that’s been the talk of the town – “SEO 2024” by the one and only Adam Clarke. If you’re a … Read more
SEO vs. SEM: Which Yields Better Visibility? As professionals in the field of digital marketing, at iPOTT, we often encounter the debate between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Understanding the difference between these two is crucial for any business striving to succeed in the digital world. On this #thisorthatthursday, let’s delve … Read more
You Organic search Vs paid ad on google? which one to opt for? You Organic search Vs paid ad on google? which one to opt for? You Organic search Vs paid ad on google? which one to opt for? When considering organic search versus paid ads on Google, it’s crucial to understand both strategies are … Read more
Why SEO is Not Dead? The phrase “SEO is dead” is one of those myths that resurfaces in the marketing community every now and then. It’s akin to spotting a rare comet; you hear about it, there’s some buzz, and then it fades away. Why? Because SEO isn’t going anywhere. At iPOTT, we firmly believe … Read more
What is SEMrush? SEMrush is an online marketing tool that provides a wide range of features and data to help businesses with their digital marketing efforts. It is primarily used for search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, competitive analysis, and social media marketing. SEMrush offers several key functionalities: SEMrush is widely used … Read more
Why you should spy on your competition is a different topic for another time. For now, check out our pick of three FREE tools to spy on your competition. SEMRUSH Unveil your competitors’ marketing strategy and tactics This definitely is one of our favourite tools. We have been using this tool to help our clients … Read more
