WOM?
Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. It is a type of marketing that relies on the spoken or written recommendations of satisfied customers to promote a brand, product or service. The concept of WOM marketing is based on the belief that people are more likely to trust the recommendations of their friends, family and colleagues than they are to trust advertisements or other forms of marketing. In this article, we will discuss the two types of WOM marketing: organic WOM and created WOM.
Organic WOM Marketing
Organic WOM marketing is the type of WOM marketing that occurs naturally when people recommend a brand, product or service to their friends, family or colleagues. This type of WOM marketing is based on the genuine satisfaction that customers have with a brand, product or service. When people have a positive experience with a brand, they are more likely to share that experience with others. This can happen through casual conversation, social media, online reviews or other means.
The key to organic WOM marketing is to provide customers with an exceptional experience. This includes delivering high-quality products or services, providing excellent customer service and treating customers with respect and dignity. When customers have a positive experience with a brand, they are more likely to share that experience with others. This can lead to a viral effect, where a small number of satisfied customers can generate a large number of referrals.
Organic WOM marketing is also cost-effective. Unlike other forms of marketing, such as advertising or paid promotions, organic WOM marketing does not require a large budget. Instead, it relies on the genuine satisfaction of customers to spread the word about a brand, product or service. This can be especially beneficial for small businesses or startups that may not have the resources to invest in other forms of marketing.
However, organic WOM marketing is not without its challenges. It can be difficult to measure the impact of organic WOM marketing, as it is difficult to track how many referrals are generated through this type of marketing. It can also be challenging to control the message that is being spread about a brand, product or service. While organic WOM marketing is based on the genuine satisfaction of customers, it can also be influenced by external factors such as social trends or competitor marketing.
Created WOM Marketing
Created WOM marketing is the type of WOM marketing that is intentionally created by a brand, product or service. This type of WOM marketing is based on the creation of marketing campaigns that are designed to generate word-of-mouth referrals. Created WOM marketing can be done through a variety of channels, including social media, influencer marketing, viral marketing and referral programs.
Influencer Marketing
One of the most common forms of created WOM marketing is influencer marketing. Influencer marketing involves partnering with social media influencers who have a large following to promote a brand, product or service. This can be done through sponsored posts, product reviews or other types of content. Influencer marketing can be highly effective, as influencers have built up a level of trust and credibility with their followers. This can make their recommendations more powerful than traditional advertising.
For more about influencer marketing click here
Viral Marketing
Another form of created WOM marketing is viral marketing. Viral marketing involves creating content that is designed to be shared widely on social media or other platforms. This can include videos, images, memes or other types of content that are designed to be entertaining, informative or thought-provoking. Viral marketing can be highly effective, as it can reach a large audience quickly and generate a lot of buzz around a brand, product or service.
For more about Viral marketing click here
Referral Programs
Referral programs are another form of created WOM marketing. Referral programs involve incentivizing customers to refer their friends, family or colleagues to a brand, product or service. This can be done through discounts, free products or other types of rewards. Referral programs can be highly effective, as they encourage customers to spread the word about a brand, product or service in exchange for a tangible benefit.
Created WOM marketing can be highly effective in generating referrals and increasing brand awareness. However, it can also be more costly than organic WOM marketing. This is because it often requires a budget to create and execute marketing campaigns. Additionally, created WOM marketing can be more difficult to execute successfully than organic WOM marketing. This is because it requires a deep understanding of the target audience and the types of content and messaging that will resonate with them.
For more about referral marketing click here
Choosing the Right Type of WOM Marketing
When it comes to WOM marketing, businesses must choose the type that is best suited to their goals, target audience and budget. Organic WOM marketing is best suited to businesses that have a loyal customer base and a strong reputation for delivering high-quality products or services. This type of WOM marketing is most effective when businesses focus on delivering exceptional customer service and building strong relationships with their customers.
Created WOM marketing, on the other hand, is best suited to businesses that are looking to generate buzz and increase brand awareness. This type of WOM marketing can be highly effective in generating referrals and driving sales. However, it requires a significant investment in marketing campaigns and a deep understanding of the target audience.
It’s important to note that businesses don’t necessarily have to choose between organic WOM marketing and created WOM marketing. Instead, they can use a combination of both to achieve their marketing goals. For example, businesses can focus on delivering exceptional customer service to generate organic referrals while also running influencer marketing campaigns to generate additional buzz.
Word of mouth marketing is one of the oldest and most effective forms of marketing. It relies on the spoken or written recommendations of satisfied customers to promote a brand, product or service. There are two types of WOM marketing: organic WOM and created WOM. Organic WOM marketing occurs naturally when people recommend a brand, product or service to their friends, family or colleagues. Created WOM marketing is intentionally created by a brand, product or service through marketing campaigns that are designed to generate word-of-mouth referrals.
Choosing the right type of WOM marketing depends on a variety of factors, including the business’s goals, target audience and budget. Organic WOM marketing is best suited to businesses that have a loyal customer base and a strong reputation for delivering high-quality products or services. Created WOM marketing is best suited to businesses that are looking to generate buzz and increase brand awareness. By understanding the strengths and weaknesses of each type of WOM marketing, businesses can choose the type that is best suited to their needs and achieve their marketing goals.
