Why Authenticity Reigns: The Shift from Influencer Glam to Creator Jam

Why Authenticity Reigns: The Shift from Influencer Glam to Creator Jam

Influencer Marketing vs. Creator Marketing At iPOTT, we’ve closely observed the evolution and trends in the marketing landscape. Let’s delve deep into the topic and clarify the distinction between influencer marketing and creator marketing, and shed light on why the former seems to be phasing out in favor of the latter. 1. Influencer Marketing: Influencer […]

FROM COLD CALLS TO HOT LEADS: WHY YOUR BUSINESS SHOULD BE A LEAD MAGNET, NOT A FRIDGE MAGNET

From Cold Calls to Hot Leads: Why Your Business Should Be a Lead Magnet, Not a Fridge Magnet”

The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I […]

4Ps and Beyond: Navigating the Evolution of the Marketing Mix

4Ps and Beyond, Navigating the Evolution of the Marketing Mix

Evolution of the Marketing Mix: From Traditional to Digital Domination In the ever-evolving landscape of marketing, the concept of the marketing mix has played a pivotal role in shaping strategies and campaigns. In the earlier days, when traditional marketing reigned supreme, the marketing mix was a cornerstone of every successful campaign. However, with the advent […]

CAPTIVATE YOUR AUDIENCE ONLINE. ON ALL KEY CHANNELS. WITH JUST ONE PLATFORM. SEMRUSH

Captivate your audience online. On all key channels. With just one platform. SEMrush

What is SEMrush? SEMrush is an online marketing tool that provides a wide range of features and data to help businesses with their digital marketing efforts. It is primarily used for search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, competitive analysis, and social media marketing. SEMrush offers several key functionalities: SEMrush is widely used […]