An integrated approach to social media around the thinking that social is more than just a channel. It is a behaviour. Social transformation is a term used to describe the significant changes that occur in a society over time. These changes can be driven by technological advances, shifts in societal values, political changes, or a … Read more
The evolution, the past, present & future, of Social for Brand Building. Social media has grown from a simple way to connect with friends and family to a strong marketing tool over the years. It is now an important part of building a brand. In the past ten years, the use of social media platforms … Read more
WOM? Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. It is a type of marketing that relies on the spoken or written recommendations of satisfied customers to promote a brand, product or service. The concept of WOM marketing is based on the belief that people are more … Read more
In today’s world of digital marketing, where every business is vying for attention and trying to stay ahead of the competition, small improvements can make a significant difference. The 1% rule, also known as marginal gains, is a concept that has been popularized by Sir Dave Brailsford, the former coach of the British cycling team. … Read more
Why use a template? Using a template for any task can have several benefits, including: How to create an Ideal Customer Profile? Creating an ideal customer profile (ICP) can help you better understand your target audience and create more effective marketing strategies. Here are some step-by-step instructions for creating an ICP: By following these steps, … Read more
A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, the customer journey is made up of several … Read more
Animoto? Animoto is a cloud-based video creation platform that allows users to easily create and share professional-quality videos using their own photos, video clips, and music. It provides a user-friendly interface and a wide variety of customizable templates, styles, and features to help users create videos for a range of purposes, such as marketing, education, … Read more
In 1960, Harvard Business School professor Theodore Levitt came up with the term “marketing myopia” to describe how companies often make the mistake of focusing too much on their own products and industries instead of the needs and wants of their customers. Levitt said that companies that don’t change to meet their customers’ changing needs … Read more
Scale when you need to with marketing and sales experts Introduction: Upwork is a global freelancing platform that allows businesses to connect with remote workers and freelancers to find work. The platform provides a marketplace where businesses and individuals can hire professionals in various fields, including sales and marketing, programming, writing, and design. Company Brief: … Read more
What is a CRM? Why does a sales team need one? A CRM, or Customer Relationship Management, is a type of software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve customer relationships and help sales teams close more deals. Sales teams … Read more
