What is a CRM? Why does a sales team need one?
A CRM, or Customer Relationship Management, is a type of software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of a CRM is to improve customer relationships and help sales teams close more deals.
Sales teams need CRMs for several reasons:
- Customer data management: A CRM allows a sales team to store and organize all customer information in one place, making it easy to access and update.
- Lead tracking: A CRM helps sales teams track leads and opportunities throughout the sales process.
- Sales forecasting: A CRM can help sales teams forecast future revenue by analyzing past sales data and trends.
- Collaboration: A CRM allows sales team members to share customer information and communicate with each other, improving team efficiency and collaboration.
- Productivity: By automating many of the tasks associated with the sales process, a CRM can help sales teams work more efficiently and effectively.
While tons of CRMs of all sizes are available in the market, this article will discuss two well-known CRMs.
Basic Difference between HubSpot CRM and Pipedrive CRM
HubSpot CRM and Pipedrive CRM are both customer relationship management (CRM) software that help businesses manage their interactions with customers and clients.
Here are some differences between the two:
HubSpot
HubSpot CRM is a comprehensive CRM platform that includes features for sales, marketing, and customer service. It offers a range of tools for managing contacts, deals, tasks, and customer communication, as well as integrations with other software like email and marketing automation tools.
HubSpot CRM is designed to be easy to use and has a wide range of resources and support available to help users get up and running.
HubSpot CRM base model is free to use
HubSpot CRM offers a free plan that includes basic features for an unlimited number of users. Their paid plans start at $50 per user per month for their Starter plan, which includes more advanced features like custom branding, email tracking, and integrations with other software. For a 50-member company, the cost for the Starter plan would be $2,500 per month.
HubSpot is a larger company than Pipedrive, with a market capitalization of over $25 billion as of September 2021
HubSpot CRM is designed for businesses of all sizes, with a focus on inbound marketing and sales.
HubSpot offers a wide range of products in addition to their CRM, including marketing automation, customer service software, and content management software.
Pipedrive
Pipedrive CRM is a sales-focused CRM that is designed specifically to help sales teams manage their pipelines and deals. It has a range of tools for managing contacts, deals, and tasks, as well as integrations with email and other sales-related software.
Pipedrive CRM is more geared towards advanced users and may require more training to use effectively.
Pipedrive CRM has a subscription-based pricing model.
Pipedrive CRM also offers a range of payment plans, starting at $15 per user per month for their Essential plan. This plan includes basic features like contact and deal management, as well as integrations with other software. For a 50-member company, the cost for the Essential plan would be $750 per month. Pipedrive’s more advanced plans, like the Advanced and Professional plans, offer more advanced features like workflow automation and analytics, and are priced at $29 and $59 per user per month, respectively.
Pipedrive’s market capitalization of around $2 billion.
Pipedrive is more sales-focused and is designed specifically for sales teams in small and medium-sized businesses.
Pipedrive focuses solely on their CRM software, with a range of payment plans designed to fit the needs of small and medium-sized businesses.
Top Feature comparsion
Here are the top 5 features of a CRM present in HubSpot and Pipedrive:
- Contact management: Both HubSpot and Pipedrive allow businesses to store and manage their customer and prospect data. HubSpot provides a more robust contact management system that includes more advanced features like lead scoring, contact segmentation, and marketing automation. Pipedrive is more sales-focused and provides a simpler but highly customizable contact management system.
- Deal management: Both HubSpot and Pipedrive allow businesses to manage their sales pipeline by creating and tracking deals. HubSpot provides a more comprehensive deal management system that includes features like deal forecasting and customizable deal stages. Pipedrive is more intuitive and provides a highly visual pipeline view with drag-and-drop functionality.
- Email integration: Both HubSpot and Pipedrive integrate with email clients like Gmail and Outlook to help businesses track email communication with contacts. HubSpot provides a more advanced email integration that includes features like email tracking, templates, and sequences. Pipedrive provides a simpler but highly customizable email integration that allows businesses to create custom email templates and track email communication with ease.
- Reporting and analytics: Both HubSpot and Pipedrive provide reporting and analytics features that allow businesses to track key performance indicators (KPIs) like deal velocity, win rate, and revenue. HubSpot provides a more comprehensive reporting and analytics suite that includes features like custom dashboards and attribution reporting. Pipedrive provides a simpler but highly customizable reporting and analytics system that allows businesses to create custom reports and track KPIs with ease.
- Integration with other software: Both HubSpot and Pipedrive integrate with other software like marketing automation tools, social media platforms, and customer support software to provide a more comprehensive CRM experience. HubSpot provides a wider range of integrations with more advanced features like lead ads syncing and two-way sync with Google Calendar. Pipedrive provides a more focused range of integrations but allows businesses to customize their integration with webhooks and API integrations.
Both HubSpot and Pipedrive integrate with a wide range of other software tools, but HubSpot offers a wider range of integrations than Pipedrive, including integrations with social media platforms, email marketing software, and e-commerce platforms.
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Overall, both companies offer robust CRM solutions, but the choice between the two will depend on the specific needs of a business. HubSpot may be a better fit for businesses looking for a comprehensive suite of marketing and sales tools, while Pipedrive may be a better fit for businesses focused solely on sales.
