Introduction In our #ReadAndLead series, we at iPOTT, a vanguard in Martech services, delve into the transformative world of Donald Miller’s “Building a StoryBrand.” This book isn’t just a read; it’s an essential toolkit for anyone looking to elevate their brand narrative in the digital marketing realm. Our goal is to enlighten you about the … Read more
Unveiling the Power of Storytelling in Social Media At iPOTT IKV, we recognize the transformative shift in marketing, embracing the philosophy that #digitalmarketingisdead. As part of our commitment to guiding you in the dynamic digital world, we’re thrilled to spotlight “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk in our #ReadAndLead series. This book is … Read more
Introduction In a world where digital marketing is no longer a choice but a necessity, understanding the mechanics of virality can be a game-changer for any brand. Jonah Berger’s “Contagious: How to Build Word of Mouth in the Digital Age” emerges as a must-read for those looking to harness the power of word-of-mouth in today’s … Read more
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia (Author), Jagdish Sheth (Author), David Wolfe (Author) “Firms of Endearment: How World-Class Companies Profit from Passion and Purpose” is a book written by Raj Sisodia, Jagdish Sheth, and David Wolfe. The book argues that companies that focus on purpose and stakeholders beyond just shareholders can achieve long-term … Read more
Influence: Science and Practice by Robert Cialdini “Influence: Science and Practice” by Robert Cialdini is a book that explores the psychology of persuasion and the various tactics people use to influence others. The author draws on years of research in social psychology to explain how six key principles – reciprocity, commitment and consistency, social proof, … Read more
“Read to Lead: The Weekly Spotlight” At iPOTT, our main goal is to give you useful tips that you can actually use. We think this weekly book feature will be really helpful for you. In today’s world, where there’s so much information out there, having someone pick out the best books for you can make … Read more
Purple Cow: Transform Your Business by Being Remarkable “Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin … Read more
The Zappos story There are many real-life stories that illustrate the idea that the best marketing doesn’t feel like marketing, but one example that comes to mind is the success of the online retailer Zappos. Zappos is an online shoe and clothing store that was founded in 1999. From the beginning, the company’s founder, Tony … Read more
