Part 3 – It’s not always answers that bring clarity; sometimes great questions do.

The Wheel is an important invention.  (Read here..) And wheels do have competition. (Read here..) Max thought for a moment, “my competition would be the animals that carry loads, strong men and the vast platforms, i.e. sledges.”   The Wheel does have several competitors. Now for some critical questions.  1.      ‘why should someone buy a wheel instead … Read more

Part 2 – If everyone is your customer, then no one is…

The Wheel is an important invention.  (you have to read the previous post before you read this one..more Everyone needs a wheel. So why didn’t the sale happen? Max was puzzled.  He went to meet a mentor and explained how wheels had a great future, yet he could not sell to anyone. The mentor gave Max the … Read more

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