To all the Marketing aficionados and Industry professionals! At iPOTT, we know how crucial it is to stay ahead of the game in this ever-evolving digital landscape. As part of our commitment to be your go-to experts for all things marketing in the Digital World, we are thrilled to announce the launch of our brand-new … Read more
Purple Cow: Transform Your Business by Being Remarkable “Purple Cow: Transform Your Business by Being Remarkable” is a business marketing book written by Seth Godin that was first published in 2003. The book introduces the concept of the “Purple Cow,” which represents something remarkable and unique in a world full of ordinary brown cows. Godin … Read more
Influencer Marketing vs. Creator Marketing At iPOTT, we’ve closely observed the evolution and trends in the marketing landscape. Let’s delve deep into the topic and clarify the distinction between influencer marketing and creator marketing, and shed light on why the former seems to be phasing out in favor of the latter. 1. Influencer Marketing: Influencer … Read more
The Lifeline of Business in the Digital World In the landscape of business today, particularly in the digital realm, one term is whispered, debated, and pursued relentlessly: Lead Generation. If marketing were a symphony, then lead generation would be its conductor, orchestrating moves and setting the tone for a successful enterprise. “Half the money I … Read more
Evolution of the Marketing Mix: From Traditional to Digital Domination In the ever-evolving landscape of marketing, the concept of the marketing mix has played a pivotal role in shaping strategies and campaigns. In the earlier days, when traditional marketing reigned supreme, the marketing mix was a cornerstone of every successful campaign. However, with the advent … Read more
What is SEMrush? SEMrush is an online marketing tool that provides a wide range of features and data to help businesses with their digital marketing efforts. It is primarily used for search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, competitive analysis, and social media marketing. SEMrush offers several key functionalities: SEMrush is widely used … Read more
Lion and Gazelle Analogy in the New Digital World of Marketing Digital Marketing is Dead, we are now marketing in a Digital World In this rapidly evolving digital landscape, businesses face intense competition to attract and retain customers. To thrive in this environment, marketers must adopt a strategic and proactive approach. The analogy “Whether you … Read more
What is Shopify? Shopify is an e-commerce platform that enables businesses to set up online stores and sell products or services. It provides a comprehensive set of tools and features to create and manage an online store without requiring extensive technical knowledge or coding skills. With Shopify, users can customize the look and feel of … Read more
About the Awareness stage in the customer journey A customer’s journey is the whole process that a customer goes through when interacting with a business. This includes learning about the business or product for the first time, thinking about and buying the product or service, getting ongoing customer support, and maybe making more purchases. Usually, … Read more
In simple terms online marketing strategy for a Startup Below is a general guideline that can help create a solid online marketing strategy for a Startup Remember, creating an online marketing strategy is not a one-time event. Continuously monitor the results of your campaigns and make adjustments as needed to improve your marketing efforts. Average … Read more
