Are you following the wheel story? (https://lnkd.in/gybf3Thc) Max felt his confidence crumble. It was shocking that the Mentor asked him the same question ‘who is your customer’. After his setback with the builders, Max assigned the failure to sell, to two attributes. One, ‘the pyramid builder’ is not the right choice; another builder would surely be … Read more
Max was sure that “the builders” were the potential customers for his new innovation, “the WHEEL”. (follow the wheel story here https://lnkd.in/gybf3Thc) He travelled to the faraway land of Egypt with his WHEEL. His happiness knew no bounds. Weeks later, he arrived at the construction site of the first Pyramid. He saw thousands of men moving … Read more
Are you following Max & the Wheel Story? https://ipott.com/blog/category/the-wheel-story/ Max sat down to list out all his potential customers. All those who need to move lots of heavy things faster, easier and cheaper than they do now. Farmers – they need to move a lot of mud, dirt, produce and all kinds of things from … Read more
The Wheel is an important invention. (Read here..) And wheels do have competition. (Read here..) Max thought for a moment, “my competition would be the animals that carry loads, strong men and the vast platforms, i.e. sledges.” The Wheel does have several competitors. Now for some critical questions. 1. ‘why should someone buy a wheel instead … Read more
The Wheel is an important invention. (you have to read the previous post before you read this one..more Everyone needs a wheel. So why didn’t the sale happen? Max was puzzled. He went to meet a mentor and explained how wheels had a great future, yet he could not sell to anyone. The mentor gave Max the … Read more
Once upon a time, a long, long time ago, way back in the days of the Pharaohs of ancient Egypt, there lived a guy named Max. One day, Max was travelling on business, and he heard about the big Pyramid that was under construction — it was the largest stone structure ever attempted in the … Read more
Build an Idea Bank in 30 minutes a month, then pick ideas weekly without overthinking. Intro If creating content feels like a weekly struggle, it’s not because you’re “bad at content.” Most people aren’t short of ideas — they’re short of a system to capture and reuse ideas. Instead of hoping inspiration shows up every … Read more
Understanding ROI If you are spending time, money, or effort on social media, you need to know whether it’s working. That’s where ROI comes in. ROI –Return on Investment– tells you how much value you’re getting in return for what you’re putting in. On social media, ROI is not just about sales. It also includes … Read more
What are Hashtags? Hashtags are simple words or phrases preceded by the # symbol. They help organize content and make it easier for people to find topics they care about. When used well, hashtags can grow your audience, improve visibility, and even start conversations. In this post, we’ll explore smart ways to use hashtags to … Read more
Visual content is a powerful way to grab attention and communicate ideas quickly. But not everyone has design skills. The good news? You don’t need to be a designer to create stunning visuals. With the right tools and simple techniques, you can make high-quality content for social media, blogs, and presentations. Here’s how: 1. Use … Read more
